NSG / HOME Minneapolis · Small business

Sites, software, and AI for small businesses.

For businesses without an in-house tech team. I handle the technology so you can handle everything else.

Start a conversation → See what I build
Built for
Small business
Based in
Minneapolis, MN
Talking
Always free
01 Foundation Custom sites & apps
02 Operations Automation & tools
03 Intelligence AI & agents
01 / START HERE Which sounds like you?

Pick the line that matches.

“Our website is embarrassing.” Foundation “We have tons of data but don’t know how to put it to use.” Operations “We sometimes spend hours at a time manually formatting Excel and Word documents.” Operations “We want to integrate AI but don’t know where to start.” Intelligence “Wake me up when AI can do something actually useful.” Intelligence

Full picker and tier detail on services.

02 / PROOF Previous work

Work that shipped.

01

Start-up reinsurance broker ~10 people

Built
Custom internal web app to automate catastrophe modeling operations
Before
Every cat modeling run jumped across five tools. Same data re-entered, re-exported, re-checked at each step.
After
One app for the full cat modeling workflow. Five tools became one system.
02

Mid-size staging company Stage rentals & events

Built
Custom 3D stage builder for quotes and layouts
Before
Every quote started with hand-drawn stage outlines. Redraw the same rig for each client.
After
Drag-and-drop 3D layouts built for how they quote. Sketches became sendable designs the same day.
03

Start-up reinsurance broker ~10 people

Built
AI workflow: raw data in, catastrophe models run, on-brand client reports out
Before
Cat modeling took a week per run. Manual SQL, then click-through after click-through to finish a model.
After
Prep and modeling run automatically. A person still reviews before anything client-facing ships.
03 / THE STACK How it fits together

AI works two ways.

AI runs through what you already do — building the site, inside the apps, augmenting how you operate — and it’s a craft of its own: custom agents, MCP servers, and skills. I manage all of it so the layers connect.

Read more about the stack →

04 / GO DEEPER The rest of the site

Where to go next.

01

What I build

Three layers, common remarks, and full detail on custom sites, automation, and AI.

Services 02

About me

My background, a fit checklist, and how I work day to day.

About 03

Start here

A few sentences on the form is enough. I reply within two business days.

Contact
05 / FAQ Quick answers

Before you write.

What does NSG do?
Custom sites, custom apps, automation between tools, and AI wired into real workflows — built for small businesses that don’t have someone in-house to do it.
Do you only do AI?
No. I build custom sites, internal tools, and automation too. AI is part of the work when it saves time on real tasks, not a separate upsell.
How much does it cost?
It depends on the project. I’m happy to grab coffee or hop on a call to hear what’s going on. If we move forward, you’ll get a quote before any work starts.

Fit checklist, process, and more Q&A on about.

Have any questions? Not sure where to start? That’s fine.

Reply within two business days · I’ll tell you if it’s not
Start a conversation → Email directly