SERVICES / 01 What NSG does

I build custom sites, automations, and AI that does real work.

NSG is a one-person software and AI practice in Minneapolis. You describe what you’re looking for. I design, build, and ship it: custom sites, apps, automations, and AI wired into your workflows.

Practice
Custom sites · Tools · Automation · AI
Based in
Minneapolis, MN
Working with
Small businesses
01 Foundation Custom sites & apps
02 Operations Automation & tools
03 Intelligence AI & agents
02 / START HERE Which sounds like you?

Pick the sentence that matches.

“Our website is embarrassing.” Foundation “We need an application that fits how we work.” Foundation “We have tons of data but don’t know how to put it to use.” Operations “We sometimes spend hours at a time manually formatting Excel and Word documents.” Operations “Our tools don’t connect to each other.” Operations “We want to integrate AI but don’t know where to start.” Intelligence “We have AI subscriptions nobody uses.” Intelligence “Wake me up when AI can do something actually useful.” Intelligence
03 / WHAT I BUILD Three kinds of work

Three ways I can help.

01 · FOUNDATION

Custom sites & software

The basics: a well-designed site that ranks and converts, and software that matches how your team actually works.

I build

  • Custom sites you’re proud to send people to
  • Sites designed to rank in search and turn visitors into customers
  • Custom applications when off-the-shelf doesn’t fit
  • Client portals and online forms

Sound like you?

  • Our site looks like 2006 and we’re embarrassed to share it. → Something current you’re proud to send people to.
  • Nothing off the shelf fits how we actually operate. → Software built for your process from scratch.

What you get: A polished, search-optimized site that brings in business, and software built around you — live, owned, and made for your business.

02 · OPERATIONS

Automation & internal tools

The work that eats your week: moving data between systems, rebuilding the same report, keeping five spreadsheets in sync.

I build

  • Automatic sync between the tools you already use
  • Internal dashboards and small apps
  • Scheduled reports and recurring jobs
  • A single source of truth that replaces shared spreadsheets

Sound like you?

  • We have eight different versions of the same spreadsheet. → One app serves as a single source of truth.
  • Scheduling and reports eat our week. → Automations that run on a schedule and email the results.

What you get: Time back to focus on the bigger picture and data your team can trust.

03 · INTELLIGENCE

AI integration & custom agents

Pick the right AI tool for the job, connect it to your software, and build agents that handle repetitive work — and surface insights and ideas you’d otherwise miss.

I build

  • The right AI tools, chosen and set up for your team
  • Custom AI agents that do real work for you
  • MCP connections that bring AI into the tools you already use
  • Custom agent skills built for your workflows

Sound like you?

  • We want to integrate AI but don’t know where to start. → Walk through your workflows, pick what fits, and wire it in.
  • We ran an AI pilot and it provided little value. → Go beyond chatbots with agentic skills and connectors wired into your real work.

What you get: AI that saves time on real tasks, with a person still in the loop where it matters.

I work daily with Claude, Codex, MCP servers, and agent skills. You don’t need the jargon; you get someone current who helps you pick what fits.

AI works best when your data and tools are in order. I build the whole stack so nothing’s missing.

04 / THE STACK How it fits together

AI works two ways.

It makes the rest faster. AI speeds up building the site, runs inside your apps, and cuts the manual work out of your day to day. Not a separate project bolted on top.

And it’s a craft of its own. Custom agents, MCP servers, and skills that do real work for your business. We start with what makes sense for you — AI, a custom site, or anything in between.

05 / HOW IT WORKS How it goes

How this works.

We scope it together: what’s in the way, what “done” looks like, whether it’s worth doing yet. No pressure, and you get a clear quote before any work starts.

When you’re ready, I build it — and we stay close. You see progress as it comes together, and we course-correct as we go, so nothing’s a surprise at the end. When it’s done, it all transfers to you: the code, the access, all of it. And I’m still here for whatever comes next.

More on how NSG works on the about page.

Still figuring things out? That’s what I’m here for.

Let’s think through it together. Two business-day reply.
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